尊龙凯时[中国区] 官方网站

Recently, the China Textile Industry Federation officially announced the "Top 10 Innovative Textile Products of 2022." Among them, three products from subsidiaries of Hongdou Group, namely the "Hongdou 0-Feeling Comfort Shirt," "Hongdou Velvet Heated Soft Underwear," and "Volcanic Flame Sportswear," were selected in the categories of "Comfort Function Products" and "Sports Function Products." This achievement showcases the remarkable strength of Hongdou brand in terms of independent innovation, evolutionary upgrade, and breakthrough development.

On March 17, Hongdou Corporation launched the highly anticipated "Hongdou 0-Feeling Comfort Shirt," which immediately sparked a market frenzy. It has consistently maintained the leading sales position for high-end shirts both online and offline, and has won design awards in China, France, the United States, and Italy. The product has surpassed 300,000 units in sales. Designed in collaboration with renowned fashion designer Patrick Grandin, this revolutionary shirt represents a disruptive product design concept and brand philosophy that turns comfort into a fashion statement. It has brought about a decisive change in the men's fashion market, using technological innovation to achieve a breakthrough in comfort and allowing more people to wear luxury-grade comfortable shirts.

Embracing "comfort" is the core ethos and genetic foundation of Hongdou. In 2014, based on user-centric thinking, Hongdou introduced the revolutionary "Hongdou Velvet Heated Soft Underwear," which addressed the three major needs of warmth, breathability, and comfort in the underwear industry, triggering a revolution. Over the past nine years, the Hongdou Velvet series has maintained its softness and received continuous acclaim. Sales data shows that Hongdou Velvet Heated Soft Underwear has exceeded 100 million units in nationwide sales. Building upon the legacy of the classic line, the Hongdou Velvet series continues to innovate, using materials such as cashmere and silk to provide consumers with the ultimate soft and comfortable wearing experience.

Driven by innovation, Hongdou Sportswear adheres to the principles of specialization, refinement, distinctiveness, and novelty. It focuses on developing functional sportswear and has been awarded the title of "Top 10 Innovative Textile Products of the Year" by the China Textile Industry Federation for three consecutive years. The "Volcanic Flame Sportswear" is designed specifically for winter sports scenes and is made of volcanic rock fabric, using volcanic rock fibers and high-stretch spandex. The volcanic rock fibers are blended with polyester fibers. When engaged in sports activities and feeling the cold, this product ensures freedom of movement during the initial stage until the body temperature rises, reducing discomfort caused by temperature differences. It infuses sports apparel with a sense of "technology" and "comfort."

Hongdou, as a classic clothing brand with a history of 65 years, is accelerating its transformation and upgrading, pioneering the new path of "comfort." Through the implementation of three selfs and six transformations, the company is promoting high-quality development.