Hongdou Comfortable Menswear Collaborates with International Design Master, Reshaping the Winter Down Comfort Experience
Published in: 2023-10-13
"In September this year, Hongdou Comfortable Menswear joined forces with the former visual master of DIOR, making a grand entrance into France, the UK, and Italy. This move quickly went viral, sparking discussions in domestic and international media. On the international fashion forefront in London, the brand unveiled its new comfortable product, ‘Hongdou Comfortable Warm Goose Down Jacket,' signalling Hongdou Comfortable Menswear's poised breakthrough, breaking boundaries, and reshaping the cozy winter experience of down jackets."
"Hongdou
Comfortable Menswear collaborated with the former visual master of DIOR to
create the Comfortable Warm Goose Down Jacket. One is a seasoned professional
in the fashion industry providing designs for luxury brands, and the other is a
Chinese classic menswear brand with a 66-year history. Both sides had an
immediate understanding of comfort, and their shared concepts and pursuits
collided to spark the flame of inspiration. After hundreds of design drafts and
dozens of sample iterations, the creative design was finally put into
practice."
" Hongdou
Comfortable Menswear selected high-quality large pieces of luxurious white
goose down for the jacket, ensuring superior warmth. The key to its
distinctiveness lies in the comfortable fabric— Hongdou pioneered a knitted
fabric that is light, soft, and elastic. The inner lining also utilizes a
skin-friendly fabric to address static issues during winter, achieving true
comfort both inside and out, balancing style with warmth."
"Guided
by the principle of 'human comfort,' Hongdou Comfortable Menswear integrates
Chinese traditional craftsmanship and an international perspective into the
design. The combination of 90 large, high-quality white goose-down pieces, the
innovative Hongdou knitted ultra-soft fabric, and the temperature-locking
skin-friendly lining enhances the warmth, softness, and skin-friendliness of
this goose-down jacket. Additionally, 8 high-end processes and accessories are
used, all aiming to provide a luxurious level of comfort for more
individuals."